As your business grows, you may desire to expand to foreign locations to reach wider audiences. Often, you need new strategies to succeed in new environments. You may also need marketing translation services in foreign locations to reach your target audience.
You may wonder how marketing translation helps you in a foreign locality and where to find this service. This article discusses everything you need to know about marketing translation to satisfy your concerns.
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Understanding Marketing Translation and Why Companies Demand It
Marketing translation refers to translating marketing collateral and campaigns from one language to another. Usually, businesses use these translations for advertisement purposes.
This translation service is most popular among companies seeking to expand their business to new and foreign geographic regions. Nevertheless, an established company could also demand a marketing translation to improve its reach within the local market. That is especially true when they operate in a versatile environment.
Although marketing translation is not as strict as legal translation, it is also a professional service. Thus, hiring a professional for your advertising translation service is always best.
Thus far, it is obvious that translating your campaigns and collateral is not a prerequisite for entering a new market. Nevertheless, many companies demand this service because of its numerous benefits.
The following section outlines two major benefits that marketing translation offers.
1. Marketing Translation Increases Brand Awareness
Many people may purchase popular products from your brand even if you don’t translate your campaign.
However, the purchase level depends largely on the popularity of the products and the needs they meet.
Customers purchasing the product only do so for consumption without interacting with your brand.
Conversely, translating your product collateral helps increase your brand’s awareness. That is because it allows more people, even foreigners, to interact with your brand. This way, they learn more about the product they seek, your brand identity, and other product offerings.
Marketing translation allows you to shape your customer’s perception of your brand. This earns you the goodwill of more foreign customers, who then promote your brand.
2. Reach a Wider Audience With Versatile Marketing Translation
You don’t only need marketing translation when expanding your business geographically; it can also catalyze your business growth. Your business collateral will appeal to more people when you make it available in more languages. Thus, you’ll reach more customers, especially in a multilingual business environment.
This benefit is most feasible for people who promote their business online through the internet. With the world as your audience, your translation helps you reach as many people as you can see your campaign. More people from your target language will likely see your products when your collateral appears in their preferred language.
Since your new customers easily understand your campaign and offerings, they readily engage with your business. This can also help you to lead the competition in foreign markets.
How To Become a Marketing Translator
Anyone can translate marketing materials with a measure of success. Advertising materials don’t usually need certified or notary translations. So, anyone fluent in a language can translate marketing collateral for an advertising campaign.
Nevertheless, brands prefer to hire professional translators in the marketing niche for effective translations. So, it pays to attain certification as a marketing translator. That will improve your qualifications, making you eligible for more lucrative contracts.
Now, how do you become a certified translator in the marketing niche? This section outlines the steps to achieve this.
Below are the four steps to become a certified translator in marketing:
- Get professional training and certification for your language pair.
- Enroll in an institution or organization for specialized training in marketing translation.
- Write and pass a certification exam to obtain your certificate.
- Join a translation agency or start working as a freelance marketing translator.
What To Consider When Translating Marketing Campaigns
Your marketing translation is not an official translation, but that is no reason to do it anyhow you see fit. To make an effective campaign translation, you must follow the guidelines for this translation type.
Among these guidelines, there are two important considerations you must factor in when translating for marketing. These include the linguistics of the target language and their cultural background.
Find more details about these considerations below in the sub-sections below.
Linguistic Considerations for Marketing Translation
When translating marketing materials, accuracy matters as much as it does for legal document translations. Here, though, the focus is more on contextual than semantic accuracy. The translation of ideas matters much more than simply converting words.
Therefore, it is important to consider the linguistic background and guidelines of the target language when translating.
For example, some languages require the translation of sentence subjects before the object and then the predicate. Others allow you to translate as the words appear to attain the same contextual meaning.
So, you must factor in such guidelines to produce a meaningful translation. In addition to producing a meaningful translation, you must produce effective marketing translations. A marketing translation is effective when it carries the same sentiment, appeal, and motivation as the original text!
Most marketing collateral aims to motivate customers to action. Your translation must carry the same sentiment and motivation. So, choose words in your target language that incite your foreign customers to act like your current customers. To achieve this, your translator must translate, not transliterate.
Cultural Considerations for Advertising Translation
A significant difference between marketing and court document translations is considering local culture. Translators seek to balance globalization and localization in advertising translation for optimum effectiveness.
The best way to factor localization in marketing translation is by adopting cultural considerations. That simply means your translation must match the culture and region that you’re targeting.
Cultural consideration warrants the adoption of transcreation when producing your marketing material for a foreign audience. Transcreation describes a translation service that adapts a message to the target culture. Such translations ensure that the material remains culturally appropriate in context, intent, and presentation.
For more effective translations, cultural considerations go beyond your choice of words. It also affects the translation structure and visual representations where used. In this case, graphic translators use colors with appropriate meanings in the target culture. They also use local images with appropriate dress accepted in the region.
How To Find a Reliable Marketing Translation Agency
You don’t need a certified translation to publish marketing materials in a foreign language. However, you may need the approval of local advertising boards. They will review your brand collateral to ensure it is culturally appropriate.
Consequently, you must present accurate and satisfactory translations for review. To achieve this, getting a professional for your translation services is best. A marketing translation agency or company is the best place to find reliable translators.
How, though, can you find a translation agency with professional marketing translators? You can find them on the internet through a simple Google search. Open your web browser and search the keyword “Translation agency near me” for options around you.
From this search, you’ll see Google profiles of several translation companies. You can review these profiles to find the best fit for you. Some companies have established a stellar reputation for efficiency and reliability. This section reviews two of these companies to help you narrow your search.
1. Rapport International Offers Satisfactory Marketing Translation Services
Rapport International is a good option to explore if you’re looking for a translation agency with specialized marketing translators. This company employs hundreds of translators certified in language pairs and certified niches, including advertising translation.
With Rapport International, you’ll enjoy a swift, accurate translation process for your marketing campaign. They offer affordable services for everyone and maintain professionalism in delivery.
You’ll find several positive reviews about this agency on many review sites. Check out their website and contact customer support to begin your translation journey.
2. Choose Rapid Translate for Efficient Marketing Translations
Rapid Translate is the most reliable translation company on the internet, offering marketing translation services. This agency offers translation into over 65 languages, using translators certified in the language pairs.
You’ll enjoy faster service with Rapid Translate, with timely and secure delivery even for hard copy translations. The agency does not use machine translators; they have native speakers and certified linguists for improved accuracy. So, why wait?
Order now to enjoy seamless communication with your foreign and international audiences!
